European Innovation Area

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INNOVATORS

10

The fact that women

are less involved in

entrepreneurial activities

is well known, as is the fact

that women are less likely to

take up technical education,

which feeds much of our

entrepreneurship and

innovation.

A wide range of policy

actions have been

developed and deployed

over the years to address

the inequality: in the form

of awareness campaigns,

community building,

networking, highlighting

role models, nominating

ambassadors, as well

as direct facilitation and

support. Some of these

initiatives have been more

effective than others, but

what is worrying is that it

seems to always come in

spurts, when a continuous

and consistent action is

needed. It is telling that the

most recent large statistical

studies date back to before

2016.

While the broader topic of

women entrepreneurship

is on the radar, the blatant

inequality in investment in

women led startups and

scaleups is much less so.

It took a talk show on Dutch

national tv in 2018 to make

me aware of the extremely

low levels of investment in

women lead startups and

scaleups. Much quoted

is the 2% venture capital

Women innovators

being short-changed

investment allocated to

women led companies. It

was a shocking eye opener,

and after doing some

research, I began engaging

in more discussions on

the topic. The first push for

sustained action came

at the K4I AI and Big data

summit at the end of 2019,

which was followed up

by an excellent debate at

the European Innovation

Summit in February 2020,

which mobilised strong

political support in the

European Parliament.

The more the topic was

discussed the more the

complexity became clear,

and at the same time the

lack of general awareness

as well as the limited

and highly fragmented

information and knowledge

were painfully prominent.

These are the main reasons

why we founded the

Wominvest platform and

its observatory, together

with Jara Pascual and

Carol Tarr. The main goal

is very ambitious: to start

a movement for cultural

change leading to equal

opportunity for investment.

The main activities are to

build a cross stakeholder

community – entrepreneurs,

teachers, investors, policy

makers – to boost broad

awareness, and reduce

fragmentation by bringing

together ongoing activities

and policies, mobilise

decision makers to foster

change, and develop a

comprehensive knowledge

base. At the moment the

work is done entirely pro

bono, with the help of

volunteers. We hope to

attract sufficient sponsoring

to scale and further

professionalise our activities.

It is good to see that we

are certainly not the only

ones actively engaged in

addressing the investment

inequality. Across the

board in Europe, change

is happening. In terms

of policy, the European

Commission is making

headway; while in politics,

the European Parliament is

doing likewise; and within

finance, the EIF and EIB

are taking much needed

action. So we are seeing

this increased attention,

with concrete actions and

studies appearing, and

the momentum definitely

picking up. Most activities

are what I would call

downstream, developing

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